What is bci cotton?

BCI cotton stands for Better Cotton Initiative cotton. It is an initiative established in 2005 to promote sustainable cotton production practices worldwide. BCI cotton mainly focuses on reducing the environmental and social impact of cotton production. This initiative enables farmers to use less water, pesticides, and fertilizers to produce cotton. Also, it promotes fair wages, safe working conditions, and gender equality for the workers involved in cotton production. BCI cotton is grown in countries such as India, Pakistan, Turkey, Africa, and Peru. Brands such as Adidas, H&M, and Levi's use BCI cotton in their products to support sustainable cotton production.